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Empower your floral creativity

Explore a fabulous range of real-time One‑Stop‑Shop stock for all types of floral arrangements.

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Straight from the Dutch auction to your flowershop

Onderwater Flowers has been exporting quality flowers to the United Kingdom for almost 20 years, previously under the name Janssen Flowerexport. Located in Rijnsburg, The Netherlands, at one of the world’s largest flower auctions.

Flowers & Greens

Flowers & Greens
Decorations

Decorations
Potplants

Potplants

Why Onderwater Flowers

1. Direct Sourcing

We must be sure we have our daily selection ready for you to be ordered. Therefore, we source flowers & plants directly from growers through the Royal Flora Holland Auction on a daily basis.

2. Online Ordering

Once logged in, our easy-to-use webshop will have a wide variety of flowers, plants and decorations available. Below you will find an up-to-date page with your departure days and cut-off times per stock.

3. Delivery

The dispatch of your order is central in our system. Therefore, we work with departure days. Once in your selected stock, you will be able to choose your departure day together with the estimated day of arrival.

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Our blooming journey

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Get to meet Ronald

Previously under the name Janssen Flower Export, nowadays under Onderwater Flowers, Ronald has weekly been traveling throughout the UK to provide florists with the best quality flowers & plants.

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Our inescapable lorry

Cruising through the UK with inside a world of colourful flowers.

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Floral trends 2026

Get inspired by the floral trends of 2026.

Discover our IN TODAY 🔥 highlights

Our latest products are waiting to be discovered. These parcels just came into our warehouse, straight from the Dutch auction.

View IN TODAY 🔥

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What our customers say

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Flowers to bring, stories to tell...

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